Our Cookie Policy

Cookies are designed to improve your online experience without being noticed, but that doesn't mean you shouldn't be aware of them. This Policy tells you how we use cookies and how you can manage them.


This Cookie Policy describes how By Bits ("we", "us", "our" and "By Bits") collects, stores and uses information about you in connection with By Bits insurance products and services, including your use of the By Bits websites (the "Sites").

What are cookies?

Our Sites use cookies to distinguish you from other users. Cookies are small text files that are downloaded to your computer or mobile device when you access a website or mobile application. They're used to distinguish you from other users, collect information, track visitor use and to provide you with a good experience.

For further general information about cookies please visit https://www.aboutcookies.org or https://www.allaboutcookies.org.

What types of cookies do we use?

We use two main types of cookie:

  • Session cookies: These only exist while your browser is open. When you shut it, they are automatically deleted.
  • Permanent cookies: These stay around even once you've shut your browser. They help us recognise you when you return to our site.

Some of these cookies are served to your computer or device by us, and some by third party service providers that we use.

What do we use cookies for?

Essential Cookies

These cookies are necessary to provide you with many of our site's services and features. Without them, important parts of the site (such secure account logins) wouldn't work.

Analytics Cookies

These cookies are used to collect information about how visitors use our site.This data is aggregated, meaning none of it identifies the users it relates to. It helps us understand things like how many people are visiting the site and how they reached us.

Functionality Cookies

These cookies allow our site to remember choices you make (like your user name, your region and any customisations you've made to elements such as text size or font).They may also be needed to enable functions such as videos or blog comments. The information these cookies collect may be anonymised and they cannot track your browsing activity across other websites.

Marketing Cookies

The ads our Sites use are provided by third parties such as Google. They use cookies to tailor the ads they show you to your online behaviour.You can set preferences for how Google advertises to you using the Google Ads Settings.Social

Media Cookies

Parts of our site are linked to social media platforms. These platforms use cookies to record when you use features such as the 'like' and 'share' buttons, or when you engage with our content via social media. This information may be used to help select which ads you see when using those platforms.

Managing cookies

On our website: When you visit our website for the first time, you will see a message advising you that our website uses cookies. You can accept or reject our use of cookies by clicking on the respective buttons. A default 'no consent' option will apply if no choice is made and a refusal will not limit your user experience.

On your browser: Generally cookies will make your browsing experience better. However, you may prefer to disable cookies on our website and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the Help section of your browser or taking a look at the Information Commissioner's Office website which offers guidance on how you can control cookies for all modern browsers.